ARMAND FOURIE
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Sports Gen
PROJECT TYPE
Concept, Design, Art Direction
YEAR
2023
LOCATION
Macedonia, Ukraine, Lithuania, UAE, Slovenia, Croatia, Nigeria, Cyprus, Romania, Ghana
ROLE
Creative Lead
Genetic testing in sports helps personalise training, fast-track progress, and reveal natural strengths like endurance or muscle response. It also highlights potential injury risks, giving coaches valuable insight to tailor safer, more effective programs.
The three rings represent the rings found on sports watches, used to track progress. Here, they symbolise the three main benefits of genetic testing in sports: improving performance, identifying strengths, and reducing the risk of injury. Each ring reflects an essential aspect of how genetic insights can guide an athlete’s development and safety.
