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ARMAND FOURIE

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Sports Gen

PROJECT TYPE

Concept, Design, Art Direction

YEAR

2023

LOCATION

Macedonia, Ukraine, Lithuania, UAE, Slovenia, Croatia, Nigeria, Cyprus, Romania, Ghana

ROLE

Creative Lead

Genetic testing in sports helps personalise training, fast-track progress, and reveal natural strengths like endurance or muscle response. It also highlights potential injury risks, giving coaches valuable insight to tailor safer, more effective programs.

The three rings represent the rings found on sports watches, used to track progress. Here, they symbolise the three main benefits of genetic testing in sports: improving performance, identifying strengths, and reducing the risk of injury. Each ring reflects an essential aspect of how genetic insights can guide an athlete’s development and safety.

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