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ARMAND FOURIE

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Vaginom Test Campaign

PROJECT TYPE

Concept, Art Direction, Graphic Design

YEAR

2024

LOCATION

Macedonia, Ukraine, Lithuania, UAE, Slovenia, Croatia, Nigeria, Cyprus, Romania, Ghana

ROLE

Creative Lead

The vaginal microbiome, or vaginome, is made up of all the tiny organisms living in the vaginal area. While issues like bacterial infections, infertility, and recurring miscarriages have typically led doctors to look for specific harmful bacteria, research now shows that the overall balance of these microorganisms is key to vaginal health. Unlike traditional lab tests that focus on growing bacteria in a culture, next-generation sequencing (NGS) offers a more detailed look, identifying both harmful and harmless bacteria, important fungi, and even overlooked parasites with advanced genetic testing.

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